The European Travel Commission (ETC) is a non-profit making organization with its headquarters in Brussels. Its members are the 33 National Tourism Organizations (NTOs) of Europe, whose role is to market and promote tourism to Europe in general, and to their individual countries in particular.

The main objectives of the European Travel Commission are to: Promote Europe as an attractive tourist destination; Assist member NTOs to exchange knowledge and work collaboratively; provide industry partners and other interested parties with easy access to material & statistics regarding inbound tourism to Europe.