424 Clay St., Lower Level
San Francisco, CA 94111
State Regulations: Disclosure by the book
State Regulations: Disclosure by the book
• Laws seen as fundraisers
Originally Published here: http://www.travelweekly.com
Travel agents provide information to clients, and even to strangers, all the time. It is perhaps ironic, therefore, that legal requirements to tell clients things can turn out to be something of a problem.
Six states (California, Hawaii, Illinois, Massachusetts, Rhode Island and Washington) impose a number of fairly specific rules on agents that require disclosure of certain details of trips about to be purchased, cancellation terms, consumer rights under various circumstances and notice of post-booking changes to trip details.
Most rules stipulate that disclosure be made in writing, sometimes supplemented with oral disclosure. California's list of required disclosures is the longest.
In addition, California, Florida, Rhode Island and Washington require registered agencies to display their registration numbers in advertising and that they post their registration certificates or registration information in a visible spot in their offices. Ohio wants to see the numbers in advertising, and Nevada requires display of proof of registration where the public can see it.
Most of these disclosures are the kind the trade would want to provide to the public, even without laws on the subject. Nevertheless, agents aren't always satisfying their states' rules.
A spokesman for the California attorney general's office was dismayed that agents don't always provide full disclosure, saying that "since sellers need only make these disclosures in writing, not an onerous task, it is surprising that so many sellers fail to do so."
California attorney Alexander Anolik has said agents can't meet all of that state's standards all of the time. Disclosures are meant to cover numerous trip details and all a of consumer's rights, and the trip elements and terms of sale are different every time. A few disclosures also must be made orally.
Other states' rules are shorter but, even so, there are violations.
In Hawaii, for example, agents must disclose in writing all trip details, names of suppliers, pricing and payment information, cancellation and other terms of the purchase, plus details on the agency's trust account and the consumer's rights as outlined in the law.
Laureen Kai, executive officer od Hawaii's travel agency program, said the state, based on complaints, occasionally takes enforcement action in cases where proper disclosures were not made.
As for publicizing registration numbers in all the right places, that seems easy to Stan Jones, manager of a AAA Travel outlet in Van Nuys, Calif. "You remember that along with remembering to use the agency name."
Nevertheless, something that sounds easy has tripped up many an agent because the concept has not become ingrained, yet. As if state-level enforcement weren't bad enough, more than 250 agencies were sued by the so-called Consumer Action League in California over failure to post their numbers at their Web sites.
The rule in California may seem a little quirky though. Agents find it easiest to refer to the number as the CST (California Seller of Travel) number, something your average reader would not understand. If agents choose to use words like "registered seller of travel," they must also use a clunky disclaimer along the lines that "registration as a seller of travel does not constitute approval by the state of California."
Thousands of agents use Web support services to launch and help maintain their sites, but their vendors don't automatically include places for registration numbers (or disclaimers) in templates.
Jude Samson, board member of Austin, Texas-based Online Agency, said Online's 3,000 customers have "complete freedom" to position registration details themselves.
The same holds at TAedge.com in Chicago, but marketing manager Jodi Fitzner said this issue is "not a bad thing to mention in our literature."
Big bonds cost more, send some agents underground
Every time a state requires any paperwork and fees, there are costs that are generally considered minimal.
When a state requires errors and omissions insurance or trust accounts, there are also some costs and maybe some hassles to put appropriate systems in place.
But the requirement that knocks people out of the business or causes a sometimes wrenching change in direction is the bond, meaning the big bond, the $50,000 variety required of non-ARC outlets in Nevada and Ohio.
Linda Bourgeois, an agent at International Sureties in New Orleans, said the travel bonds required by state laws tend to be higher risk than the average bond because they are written in favor of the consumer, "and there are so many consumers [per agency] and so many people who could make claims."
Beyond that, she said, the bonds across the country are of a similar type, and bond size is the key indicator of cost.
She said her company has written the most bonds for agencies in California (where it is an alternative to a trust account rule) and Florida, and the bond amounts fluctuate between $10,000 and $30,000, but are mostly at the lower end.
Some agents have dealt with this challenge by going underground to sell without a bond, by relocating (most practical in the Cincinnati area which is near Kentucky) and by aligning with a host agency although they otherwise have no need to do so and would earn full commissions without the affiliation. One source reported there are cases of agents who have pretended an affiliation and continued to do business as in the past.
Ohio reports 214 registered tour promoters (meaning non-ARC), but Vicki Fasick, owner of Travel Time in Fairfield, Ohio, said, "I am the only person I know who has the bond. Period." The bond costs her between $450 and $500 a year.
She said she knows "lots and lots" of agents who work without a host most of the time and who are not registered or bonded.
Nevada reports only 30 registrants that are non-ARC and thus had to satisfy the surety requirement. Las Vegas agent Bonnie McDaniel, owner of A Quick Trip, estimated that as many as 60 to 75 non-ARC agencies are out of business due to the bonding law.
Or, they are underground, and she does not know about it.
Recent Firm Media Appearances