The World Intellectual Property Organization (WIPO) is the organization responsible for the formulation of a policy framework at the international level to encourage creation and the protection of intellectual property, to create an environment in which intellectual property is respected throughout the world. Through its member States, The World Intellectual Property Organization seeks to harmonize national intellectual property legislation and procedures, provide services for international applications for industrial property rights, exchange intellectual property information, provide legal and technical assistance to developing and other countries, facilitate the resolution of private intellectual property disputes, and marshal information technology as a tool for storing, accessing, and using valuable intellectual property information.

WIPO is important of the travel industry in a number of ways including, formation of guidelines for international registration of trademarks, logos, and copyrights. Professional patents and the protection of trade secrets as well as anti-trust and unfair competition are all areas that frequently affect the travel industry.